Ismail Industries Limited is Hiring a Regional Trade Marketing Manager – Bisconni

Ismail Industries Limited, one of Pakistan’s leading confectionery and food manufacturing companies behind iconic brands including Candyland, Bisconni, and SnackCity, is seeking a results-driven Regional Trade Marketing Manager to drive trade marketing strategy, strengthen retail execution, and enhance in-market brand visibility for Bisconni in Karachi and Hyderabad. If you have a strong background in trade marketing, sales, or category management within the FMCG sector, this is your opportunity to grow with a market leader.


Position Available

Regional Trade Marketing Manager – Bisconni
Locations: Karachi & Hyderabad
Last Date to Apply: Rolling applications – Apply soon!

Key Responsibilities:

• Develop and execute long-term trade marketing strategies aligned with brand objectives and revenue goals.
• Lead go-to-market execution for new product launches, ensuring strong visibility, positioning, and sales activation.
• Define and implement channel-specific strategies across modern trade and general trade to maximize reach and impact.
• Plan and execute in-store activations, POSM deployment, and merchandising initiatives to enhance brand presence.
• Drive trade promotions, consumer engagement programs, and digital trade activations in alignment with business objectives.
• Negotiate shelf space, secondary displays, and gondola placements with key retail partners.
• Conduct trade investment and ROI analysis to provide insights on category trends, competitor activity, and shopper behavior.
• Develop Joint Business Plans (JBPs) and strengthen relationships with key accounts, retail, and distribution partners.
• Conduct regular market visits and trade audits to ensure execution and compliance.

Qualifications & Skills:

• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Experience: 3–4 years of experience in Trade Marketing, Sales, or Category Management within the FMCG sector.
• Strong understanding of shopper marketing, in-store activation, and retail execution strategies.
• Proven expertise in negotiation and relationship management with modern trade, general trade, and e-commerce players as well as key retail and distribution partners.
• Excellent analytical, communication, and presentation skills.
• Ability to work in a fast-paced, target-driven environment.

Why Join Ismail Industries?

• Be part of a leading Pakistani company with iconic brands including Candyland, Bisconni, and SnackCity.
• Work in a dynamic, fast-paced FMCG environment.
• Opportunity to lead trade marketing strategy for a beloved brand.
• Collaborate with experienced marketing and sales professionals.
• Competitive compensation and career growth opportunities.
• Inclusive and diverse workplace culture.

How to Apply:
Interested candidates should send their updated CV to:

careers@ismailindustries.com

Important: Mention “Regional Trade Marketing Manager – Bisconni” clearly in the subject line of your email. Only shortlisted candidates will be contacted.

Locations: Karachi & Hyderabad