Rida Zainab Shah Appointed as Brand Manager – Nutricook Pakistan at Elif Brands

Rida Zainab Shah has embarked on an exciting new chapter as Brand Manager – Nutricook Pakistan at Elif Brands, bringing extensive expertise in brand management, category strategy, retail marketing, and consumer engagement.

With a strong track record across beauty, personal care, retail, and FMCG, Rida previously served as Brand Manager – Silky Cool & The Purest Solutions Pakistan at Salman International, where she led brand positioning, product storytelling, retail activations, ecommerce strategy, and the local launch of The Purest Solutions from Turkey. Her earlier experience as Assistant Category Manager at Imtiaz further reflects her expertise in category growth, portfolio management, consumer marketing, and data-driven commercial strategy.