Sara Asim Appointed as Brand Manager at LIPTON Teas and Infusions

Sara Asim has embarked on an exciting new chapter with her appointment as Brand Manager at LIPTON Teas and Infusions. With a strong background spanning FMCG brand management, portfolio development, CRM, category transformation, and integrated marketing, she continues to build impactful brands through strategic thinking, consumer insight, and creative execution.

Prior to joining LIPTON Teas and Infusions, Sara served in multiple brand leadership roles at National Foods Limited, where she managed Recipe Mixes, CRM, and Seasonings & Ingredients portfolios, contributing to brand growth and customer engagement initiatives. Earlier, her experience at Adcom Leo Burnett and IAL Saatchi & Saatchi strengthened her expertise in advertising, brand communication, and integrated marketing strategies, making her a well-rounded marketing professional.