Bilal Riaz Joins Brainchild Communications Pakistan as Digital Lead

Bilal Riaz has stepped into a new role as Digital Lead at Brainchild Communications Pakistan, where he is driving programmatic advertising strategies, advanced targeting, and full-funnel digital planning across Meta, Google, and DSPs. His leadership focuses on delivering measurable ROI through precision, automation, and cross-team collaboration.

With a proven track record, Bilal previously served as Partnerships & Ad-ops Lead at WALEE for Snack Video, where he managed strategic partnerships, ad operations, and product innovation. He also brings entrepreneurial experience as Co-Founder of Hankers and OMO Cosmetics, blending digital strategy with brand building and e-commerce growth.

His journey also includes impactful roles at JOMO.PK, where he spearheaded creative campaigns and full-funnel advertising strategies, further solidifying his expertise in digital media and brand performance.

This new chapter highlights his passion for digital transformation, data-driven growth, and brand innovation in Pakistan’s dynamic marketing landscape.