Khurram Rehman Malik Appointed as National Sales Manager at Cool & Cool – ABC International

Khurram Rehman Malik has taken on a new role as National Sales Manager at Cool & Cool – ABC International Ltd., where he will lead and manage the national sales team to drive growth and strengthen the brand’s presence across all market segments.

With over 20 years of experience in FMCG and 15 years in managerial roles, Malik brings deep expertise in sales strategy, trade marketing, channel management, and key accounts, having served in leading organizations including Unilever Pakistan, Hilal Foods (Pvt) Ltd., Hilal Care, Gillette, Wrigley’s Pakistan, and Qarshi industries pvt ltd.

In his new position, he will focus on developing national sales strategies, optimizing distribution channels (GT, MT, B2B, E-Commerce), building strong trade relationships, and enhancing overall market performance. His proven track record of leading high-performing teams and achieving consistent business growth will be instrumental in driving sustainable success for Cool & Cool.