Sana Abbas Appointed as Head of Communications & Corporate Affairs at The Magnum Ice Cream Company

Sana Abbas has assumed the role of Head of Communications & Corporate Affairs at The Magnum Ice Cream Company.

With over 14 years of experience across communications, public affairs, and customer engagement, she brings deep expertise in multi-channel strategy, policy advocacy, and sustainability leadership. Her recent tenure as Section Head of Marketing at the Central Depository Company of Pakistan highlights her success in regulatory communications, stakeholder engagement, and brand transformation. Previously, she led impactful campaigns at National Foods Limited and managed corporate communications at Martin Dow Limited and UBL, earning industry recognition including the Dragons of Asia 2024 Award.