Shadab Yousaf Appointed as Territory Sales Manager at Continental Biscuits Limited

Shadab Yousaf has taken on the role of Territory Sales Manager at Continental Biscuits Limited. With a strong background in FMCG sales and distribution management, he brings valuable experience from leading organizations including Sunridge Foods, Hilal Foods (Pvt) Ltd., and The Coca-Cola Company.

Throughout his career, Shadab has excelled in driving primary and secondary sales growth, optimizing KPIs, and strengthening distributor relationships across diverse territories. His expertise in team leadership, retail execution, and market development has consistently contributed to achieving business objectives in competitive markets.

An M.Com graduate from the University of Azad Jammu and Kashmir, Shadab continues to demonstrate excellence in sales strategy, distribution operations, and key account management, making impactful contributions to the FMCG sector.