Maha Asad Appointed as Group Brand Manager at Scilife Pharma

Maha Asad has been appointed as Group Brand Manager at Scilife Pharma (Pvt.) Limited, marking a strategic advancement in her distinguished career across pharmaceuticals, medical devices, and healthcare marketing. In this leadership role, she will oversee brand strategy, portfolio growth, and cross-functional alignment to drive sustainable business performance.

With extensive experience in product and brand management, Maha has successfully led high-impact portfolios across multinational and local organizations, including B. Braun Group, The SEARLE Company Ltd., Pharmatec Pakistan (Private) Limited, and Ferozsons Laboratories Limited. Her expertise spans IVT and ORS business strategy, pricing and profitability management, KOL engagement, market access, and national-level product launches.

An Executive MBA in Marketing and currently pursuing an MPhil in Public Health from Aga Khan University, Maha brings a strong blend of commercial acumen, public health insight, and data-driven decision-making. Her ability to translate global strategies into localized execution has consistently strengthened brand equity and market leadership.