Syed Farheen Fatima Joins as Head of Marketing at Orient Group of Companies

Syeda Farheen Fatima has stepped into the role of Head of Marketing at Orient Group Of Companies, bringing with her a strong blend of strategic marketing leadership, digital expertise, and data driven brand growth.

With more than 8 years of experience in digital marketing, branding, and performance driven campaigns, Farheen has successfully led initiatives that generated over PKR 800 million in sales while driving significant brand visibility and engagement across digital platforms. Her work has contributed to achieving more than 300 percent growth on social media channels through insight led content strategies and targeted marketing execution.

Prior to joining Orient Group Of Companies, she served as Head of Marketing at SkyElectric Pvt. Ltd, where she led comprehensive 360 degree marketing strategies, strengthened brand positioning, and built high impact marketing teams that supported business expansion and lead generation.

Alongside her corporate leadership roles, Farheen also contributes as a Freelance Reporter for Arab News Pakistan, reflecting her strong command of storytelling, communication, and media engagement.

With a background in Mechatronics Engineering from Air University, she brings a unique combination of analytical thinking and creative strategy to modern marketing, enabling brands to connect with audiences while delivering measurable business outcomes.