Mishel Daniel Appointed as Creative Lead at A. Moosajee Sons

Mishel Daniel has stepped into a new role as Creative Lead at A. Moosajee Sons, bringing a dynamic blend of fashion creativity, visual storytelling, and brand strategy expertise to the renowned retail brand.

With a strong background in visual branding, campaign development, fashion marketing, and art direction, she has built an impressive career shaping creative narratives that resonate with modern audiences. Prior to this role, she served as Creative Manager at MEME Retail and Deputy Manager Visual Branding at ZELLBURY, where she played a key role in developing impactful brand visuals and marketing campaigns.

Alongside her industry experience, Mishel also contributes to creative education as a Visiting Lecturer at Greenwich University, and previously served as Visiting Faculty at Asian Institute of Fashion Design (AIFD-Iqra University), where she mentored aspiring designers and creatives.

With expertise in photoshoot direction, visual identity development, and brand storytelling, she continues to shape compelling creative experiences that connect brands with audiences.