Ayesha Zahid Promoted to E-commerce Performance Marketing Lead at Weaves

Ayesha Zahid has stepped into the role of E-commerce Performance Marketing Lead at Weaves Corporation Limited, marking another significant milestone in her fast-growing digital marketing career. With over five years of experience across performance marketing, media management, and digital strategy, she has consistently delivered impactful campaigns for leading brands in fashion, FMCG, skincare, tourism, and retail sectors.

Prior to this promotion, Ayesha served as E-commerce Performance Marketing Specialist at Weaves Corporation Limited, where she played a key role in optimizing digital performance, scaling customer acquisition strategies, and driving measurable business growth through data-driven marketing initiatives. Her professional journey also includes valuable contributions at Mean3, Infini Concepts, SamiKhan.Online, and EY.

Currently pursuing an MS in Business Analytics from KSBL, Ayesha combines analytical expertise with creative marketing execution, making her a strong force in the evolving e-commerce and digital landscape.