Abdul Raheem Khan Afridi Appointed as Head of Sales and Marketing at Pufs Tissues

Abdul Raheem Khan Afridi has taken on a new leadership role as Head of Sales and Marketing at Pufs Tissues, adding another remarkable milestone to his extensive career in Pakistan’s FMCG industry.

With more than 25 years of diversified experience across sales, marketing, modern trade, distribution, and business development, Abdul Raheem has built a distinguished reputation for driving commercial growth and market expansion. Throughout his professional journey, he has contributed to renowned organizations including National Foods Limited, Haleeb Foods Limited, Roots International Brands, Frutaz, Cider Foods, and Wall’s through strategic sales leadership and operational excellence.

Known for his expertise in GT & MT channel development, trade marketing, customer relationship management, and sales team transformation, he has consistently delivered impactful business results while building high-performing teams across competitive FMCG markets.

His appointment at Pufs Tissues reflects the organization’s focus on strengthening market presence and accelerating sustainable business growth under experienced leadership.