Zain Ahmed Appointed as Product Owner CVP – Value Added Services at UBL

Zain Ahmed has stepped into a new role as Product Owner CVP – Value Added Services at UBL – United Bank Limited, bringing with him a dynamic blend of product leadership, program management, and strategic execution across fintech, digital products, and high-growth business environments.

With nearly a decade of experience spanning product development, program management, and business transformation, Zain has built a strong reputation for taking products from concept to scale. Prior to joining UBL – United Bank Limited, he played a pivotal role at Neem, where he helped launch and scale the earned wage access platform, led cross-functional execution across business and tech teams, and contributed to partnerships, financial modelling, and value-added product expansion. His earlier experience at AllUp Cloud and Cloud Primero B.V further strengthened his expertise in product strategy, roadmap execution, user growth, and digital innovation across regional and international markets.

At UBL – United Bank Limited, Zain is now set to bring that same strategic product mindset to Value Added Services, with a focus on building impactful customer-centric solutions, strengthening digital capabilities, and driving innovation at scale in Pakistan’s banking landscape.