Urooba Sohail Appointed as Consumer Engagement Specialist at Philip Morris International

Urooba Sohail has embarked on a new chapter as Consumer Engagement Specialist at Philip Morris International.

With a strong background in brand strategy, consumer marketing, and account management, she is set to drive impactful consumer engagement initiatives. Her previous roles at Team Reactivate, Empact Activation Services, Bisconni, and Red Bull reflect her expertise in developing integrated campaigns, strengthening brand experiences, and delivering innovative marketing solutions.