Ahrar Raza Appointed as Brand Manager at Highnoon

Ahrar Raza has embarked on a new chapter as Brand Manager at Highnoon, marking a significant milestone in his pharmaceutical marketing career.

With experience across cardiology, specialty care, and pharmaceutical brand management, Ahrar brings strong expertise in brand strategy, product lifecycle management, KOL engagement, market analysis, and commercial planning. At Highnoon, he is leading strategic management of the company’s cardiovascular and cardiometabolic portfolios, focusing on scientific positioning, growth opportunities, and sustainable business performance.

Previously, he progressed through Brand Executive and Assistant Brand Manager roles at BF Biosciences Limited, following his experience as Product Specialist at Macter International, where he achieved 170% YTD growth in assigned territories.