Areez Bin Arif Promoted to Associate – Digital Media Strategy & Planning at WPP Media

Areez Bin Arif has progressed to the role of Associate – Digital Media Strategy & Planning at WPP Media, reflecting his growing expertise in digital media, performance marketing, and strategic campaign management.

Previously serving as Assistant Media Planner – Digital and Performance, Areez has worked on campaigns for leading brands including Lifebuoy, Dove, Sunsilk, JS Bank, and Beaconhouse Group. His experience also includes a Management Trainee role at GroupM, where he contributed to campaigns for L’Oréal and other major brands. Beyond media, he served as Regional President of AIESEC in Karachi, demonstrating strong leadership, partnership development, and strategic planning capabilities. He holds a Bachelor’s degree in Marketing from the Institute of Business Management.