Fazeel Jalali Promoted to Director – Performance Marketing at Publicis Groupe

Fazeel Jalali has stepped into a new leadership role as Director – Performance Marketing at Publicis Groupe, marking a significant milestone in his career in digital media and performance marketing.

With extensive experience in digital strategy, media planning, campaign optimisation, and performance analytics, Jalali brings a strong track record of developing data-driven strategies that deliver measurable business results.

Prior to this promotion, he served as Digital Strategy Lead at Publicis Groupe, overseeing digital media planning for a diverse client portfolio with a combined media spend of $30 million. His portfolio included leading brands such as Nestlé, FrieslandCampina, Jazz, easypaisa digital bank, English Biscuits, and Mondelēz. He also led a team of 10 media professionals, strengthening campaign performance and strategic execution.

His professional journey includes experience at Google, Publicis Media, Starcom, and Adcom Zenith, where he worked across digital advertising, media strategy, app growth, and campaign management. During his tenure at Starcom, he contributed to generating 4.5 million additional monthly active users for the My Telenor App within one year.

Jalali holds a Master of Public Administration (MPA) in Marketing from the University of Karachi.