Ferozsons Laboratories is Hiring a Head of Digital Strategy & Engagement – Apply Now!

Ferozsons Laboratories Limited, one of Pakistan’s oldest and largest pharmaceutical companies with a fast-growing presence in international markets , is seeking an entrepreneurial leader to establish and lead our Digital Strategy & Engagement function. This role will shape how our brands, scientific communication, and patient engagement are delivered across digital platforms, building the governance, capabilities, and standards needed for consistent, compliant, and measurable digital engagement across all business units.


Position Available
Head of Digital Strategy & Engagement
Location: Head Office
Application Deadline: 10th July 2026

Key Responsibilities:

• Own the Group’s digital strategy, governance, and brand standards, including content policies, approval workflows, social media, and visual identity.
• Build and lead the digital team, oversee the content calendar and brand asset library, and strengthen digital capabilities through coaching and training.
• Manage content review & approval with Medical Affairs, Legal, & Communications to ensure all digital output is compliant and any safety concerns are escalated appropriately.
• Drive adoption of AI tools for content, campaign optimisation, and analytics, while continuously evaluating new platforms and technologies to improve how we engage doctors and patients.
• Consolidate the agency roster and manage the digital media budget, ensuring consistent and coordinated execution across all channels in both Urdu and English.
• Build a unified performance dashboard and KPI framework across all platforms, and translate data into clear, actionable recommendations for the business.

Requirements:

• Strong understanding of brand architecture and digital strategy in a multi-product or multi-brand organisation.
• Proven track record of building and leading a digital or marketing team from an early stage.
• Experience working in a regulated industry, with an understanding of how creative work operates within compliance constraints.
• Strong stakeholder management skills across senior leadership, business units, and external agencies.
• Proficient in Urdu and English, with the ability to brief, review, and approve content in both languages.
• Working knowledge of digital and analytics platforms e.g. Meta Business Suite, Google Analytics, or Power BI.

Qualification:

• Bachelor’s degree in Marketing, Business Administration, Mass Communications, or related field. An MBA/Master’s degree in a related field is a plus.

Experience:

• 6 to 8 years of progressive experience in digital marketing or brand management, including 3 to 4 years in a digital leadership role.

Why Join Ferozsons Laboratories?

• Industry Leader: Be part of one of Pakistan’s oldest and largest pharmaceutical companies with a global presence .
• Digital Transformation: Lead the establishment of a new digital function shaping patient and HCP engagement.
• Innovative Environment: Work in a company that values digital innovation and patient-centric solutions .
• Career Growth: Opportunity to build and lead a digital team from the ground up.
• Competitive Benefits: Market competitive salary, excellent working environment, and value-driven culture.

How to Apply:
Interested candidates should apply by 10th July 2026.
Location: Head Office