Aisha Maqbool Appointed as Assistant Manager – Consumer Technical Insights(CTI) & Claims at Unilever

Aisha Maqbool has been appointed as Assistant Manager, Consumer Technical Insights (CTI) & Claims at Unilever, marking a notable advancement in her professional journey within the FMCG and product innovation landscape. This appointment reflects the organization’s confidence in her expertise in consumer research, product assessment, and scientific validation.

With a strong foundation in consumer insights, product evaluation, and claims development, Aisha brings a data driven and consumer centric approach to understanding market needs and enhancing product credibility. Her work plays an important role in supporting product innovation, strengthening consumer confidence, and ensuring that product claims are backed by robust scientific evidence.

In her new role, she will contribute to Consumer Technical Insights and Claims initiatives, helping translate consumer expectations into actionable insights while supporting the development of products that meet the highest standards of quality, performance, and trust. Her appointment underscores Unilever’s continued commitment to innovation, consumer satisfaction, and evidence based product excellence.