Laiba Wasim Appointed as Brand Manager at Curexa Highnoon

Laiba Wasim has embarked on an exciting new professional chapter as Brand Manager at Curexa Highnoon, bringing a strong blend of pharmaceutical expertise, global marketing exposure, and strategic brand management experience.

With a background spanning international business development, export operations, and healthcare marketing, Laiba has steadily built a promising profile within Pakistan’s pharmaceutical industry. Her experience at CCL Pharmaceuticals and Davis Pharmaceuticals reflects expertise in brand strategy, market expansion, and healthcare portfolio management.

Currently leading the ortho and antibiotic portfolio, Laiba continues to contribute toward impactful brand growth and improved healthcare outcomes through innovative marketing and strategic execution.