Maeen Zafar Promoted to the position of Senior Director of Marketing at The Coca-Cola Company

Maeen Zafar has been promoted to the position of Senior Director of Marketing at The Coca-Cola Company, marking another significant milestone in her impressive global marketing journey.

With over a decade of experience at one of the world’s most iconic brands, Maeen has consistently demonstrated excellence in brand strategy, portfolio management, consumer engagement, and market expansion across Pakistan, Afghanistan, ASEAN, and South Pacific regions. Her progression through key leadership roles at Coca-Cola reflects a remarkable blend of strategic vision, storytelling, and innovation-driven marketing leadership.

Throughout her career, she has successfully led major brands including Coca-Cola TM, Fanta, Minute Maid Pulpy, Kinley, and Burn Energy Drink, while driving impactful campaigns, portfolio growth, and regional brand transformation initiatives. Prior to Coca-Cola, she also contributed at Procter & Gamble, strengthening her expertise in corporate marketing and brand development.

Known for her creative mindset, leadership capabilities, and passion for building meaningful consumer connections, Maeen continues to shape modern marketing excellence across international markets.