Mariam Kamal Appointed as Lead, Media Integrations & Brand Partnerships at JazzCash

Mariam Kamal has stepped into a new role as Lead, Media Integrations & Brand Partnerships at JazzCash. With over 16 years of global experience, she has led high-impact media and digital strategies for leading brands including Unilever, Procter & Gamble, and IKEA.

Her expertise lies in driving data-led growth, optimizing digital ROI, and building scalable, consumer-centric media ecosystems. Prior to this, she held leadership roles at Mindshare and dentsu X, where she successfully delivered transformative media strategies and led cross-functional teams across international markets.

In her new role, Mariam is set to strengthen brand partnerships, accelerate media integrations, and drive impactful digital innovation within Pakistan’s evolving fintech landscape.