Nigarish S. Toor Appointed as Creative Manager at HERbeauty

Nigarish S. Toor has embarked on an exciting new chapter as Creative Manager at HERbeauty, bringing with her a dynamic blend of creative leadership, brand strategy, content development, and storytelling expertise.

With a career spanning some of Pakistan’s leading creative and advertising organizations, Nigarish has built a reputation for transforming insights into compelling narratives that strengthen brand identity and audience engagement. Her expertise lies in creative direction, content strategy, public relations, research-driven communication, and campaign development that connects brands with consumers in meaningful ways.

Prior to joining HERbeauty, she served as Creative Group Head at RED Publicis and held leadership roles at Add Hype, where she successfully led creative teams, developed impactful campaigns, and shaped brand communication strategies. Her experience at Adcom Leo Burnett further refined her ability to blend creativity with strategic thinking, delivering campaigns that resonated across diverse audiences.