Urwa Maqsood Promoted to HRBP Commercial at Hico Ice Cream

Urwa Maqsood steps into an elevated role as HRBP Commercial at Hico Ice Cream, marking a significant milestone in her progressive HR career. With a strong track record across HR operations, business partnering, and talent management, she has consistently contributed to building high-performing teams and driving people-centric strategies.

Her journey within Hico reflects a steady rise through impactful roles, showcasing her ability to align HR practices with business objectives while enhancing workforce efficiency. Prior to this, her experience at Fauji Fresh n Freeze Limited and HRSG strengthened her expertise in HR operations, payroll, and organizational development.

In her new role, Urwa is set to further strengthen commercial HR strategies, foster employee engagement, and contribute to organizational growth through a strategic HRBP approach.