Zain Raza Promoted to Cluster Planning Manager at BAT

Zain Raza has stepped into the role of Cluster Planning Manager at BAT, marking another significant milestone in his dynamic career spanning FMCG, tech, and e-commerce industries. With more than 9 years of experience across globally recognized organizations including Nestlé, Coca-Cola CCI, foodpanda, and SWVL, he has consistently demonstrated excellence in commercial strategy, demand planning, sales operations, and business expansion.

Throughout his professional journey, Zain has played a pivotal role in driving large-scale growth initiatives, optimizing route-to-market strategies, and leading high-impact planning cycles. His expertise in demand forecasting, S&OP, commercial analytics, and operational efficiency continues to position him as a forward-thinking leader in the commercial planning space.

In his new role at BAT, he is expected to further strengthen strategic planning capabilities while driving data-led decision-making and sustainable business growth across the cluster.